Information Technology is not in business; it is the business

Information Technology is not in business; it is the business

Mark Schwedel, Correlata

  /   The use of technology in business has taken a sudden, but remarkable upsurge in the history of man. In the old times, business took a slow pace thanks to the lack of tools that would allow for faster business transactions. Everything was done with the help of mechanical tools and bare hands which made it unthinkable to do business instantly.

Technology in business would allow one to see the radical, yet dramatic shift from the old business procedures to the innovative approaches as seen today. In addition, it would give one a better understanding of how important the use of technology is in business.

Some of the past innovative products and methods that helped to shape the face of business and economy are the pairing of barbed wire and cattle farming; shifting the way ranchers business of cattle and use of cowboys changed. The innovation of railroad air brakes and sleeping cars provided a new market for the railroad to provide a luxury method of travel.

Then the typewriter revolutionized business. It allowed for expansion and sped up life. The typewriter allowed for greater efficiency in shorthand and eventually became a symbol of the American worker. What makes these so innovative? It is the ability to pair and use of one or more innovation a new way to produce a major shift.

Apple, the company’s rise and current dominance in non-PC devices is somewhat puzzling. Most people have a working understanding of the fact that Apple lost the PC war to Microsoft and only nominally understand that when Apple created the iPod and then the iPhone, the company started to move in a new direction. And anyone who’s gone into an Apple store knows full well that Apple’s customer service and stores represent the gold standard for selling and supporting tech gadgets. But beyond that, the reasons why Apple is successful is still a mystery to many.

What is the big game changer of today is Information Technology (IT)? IT is not what it is, but how IT is being changed from physical equipment in data centers and traditional operations to strategic a role; virtualization and digitization of IT.

Just about every business today relies on IT. In fact, most rely on IT to the extent that IT no longer supports business. In most cases, IT “is” the business; essential, indispensable, and inextricably linked to success or failure of business today.  

The key to being successful is that move and alignment of IT to business. The dynamic change of IT to a strategic role. You need information about technology and information at the C-level that is financial.  Understand what an IT asset is – which is more than hardware or software; and now includes data and analytics. That value chain has to be represented in terms for C-level, not IT. Cognitive operations analytics is the new way business transforms, digitally, virtually and successfully in today’s global market.